MARKETING FOR DUMMIES, 2ND EDITION
Alexander Hiam, 2004
Wiley Publishing
360 pages, paperback

What are your 5 P’s and how are they contributing to success? If you aren’t sure, don’t panic, because this book shows you how to think like a marketer and produce great marketing plans, ad campaigns, brand identities, sales pitches and much much more. The best selling popular how-to book on marketing. Also see the companion volume, Marketing Kit for Dummies, for additional tips and techniques.