MARKETING KIT FOR DUMMIES, 2ND EDITION
Alexander Hiam, 2005
336 pages plus CD

This book supplements Marketing for Dummies with details of how to design your brochures, catalogs, Web pages, promotions, coupons, and sales presentations, plus a special section on creativity. Both of Hiam’s ...for Dummies books are supported on the Web at www.insightsformarketing.com.